Customers tell us: Top 12 reasons why they bought a Decent
In this video, Decent's founder, John Buckman explains the result of our customer survey. He shares 12 reasons they told us why they chose a Decent Espresso machine. It isn't just buying a new appliance — it's joining a global community of people who love coffee, precision, and learning.
What makes a Decent Espresso machine different? It's not just about pulling a better shot (though it does that, too). It's about transforming how you understand, control, and enjoy the process of making coffee.
From real-time feedback to future-proof upgrades, here's how Decent helps you make better coffee — and become better at making it.
Here are the top reasons customers gave for buying a Decent Espresso Machine:
- Unprecedented Profiling Control: It offers precise, real-time control over pressure, water flow, and temperature, allowing for custom espresso profiles that other machines can't achieve.
- Consistency: The machine delivers the exact same pressure, flow, and temperature for every shot, and provides data to help users adjust their technique for perfect reproducibility.
- Versatility: It can emulate the profile of any historical espresso machine and create new ones, making it suitable for various coffee styles, filter coffee, tea, and hot chocolate.
- Fast Warm-up & Energy Efficiency: It's ready in minutes (2-4.5) and uses about one-tenth the power of traditional boiler machines, saving energy and money.
- Real-time Metrics & Feedback: A tablet displays real-time data (charts and graphs) of each shot, providing insights into the espresso-making process and enabling users to improve with help from the community.
- Compact Size & Portability: Its slim design fits in small kitchens, and it comes in a suitcase-like case, making it relatively portable.
- Educational Value: The visual feedback helps users learn more about espresso in a short time than they could in years with other machines.
- Continuous Improvement: Free, regular software updates constantly add new features and improve performance, and affordable hardware upgrades are available for older models.
- Technical Innovation: Customers wanted to own and support what is considered the most innovative and state-of-the-art espresso machine available.
- Durability & Repairability: It comes with a strong warranty that can be extended indefinitely, and the company is committed to keeping the machine repairable for life.
- Company's Open Business Practices: The company operates with transparency, making its design files and software open-source.
- Supportive Community: Buyers gain access to an exclusive and knowledgeable community of users, including experts and enthusiasts, who help each other.
Chapters:
- 1: Control (0:06)
- 2: Consistency: pressure and flow (2:09)
- 3: Versatility (3:29)
- 4: Ready fast (4:24)
- 5: Real-time metrics ( 6:00)
- 6: Small (7:29)
- 7: Learning (8:10)
- 8: Upgradeable: software (9:35)
- 9: High tech (11:23)
- 10: Reliability (11:49)
- 11:Business practices (12:53)
- 12: Community (13:35)
- Closing thoughts (15:21)
Updated 2025/09/30